Neti Soft: How Deep Blockchain Expertise Became Their Global Growth Engine
Many software houses chase growth by diversifying. Neti Soft, a company I've had the pleasure of working with, took a harder, more focused path: They decided to build their Growth Engine around deep, specialized blockchain technical expertise. This singular focus hasn't just defined what they do but, critically, where and how they pursue growth trajectories.
The result? Their core team constantly travels to distant global hubs – a surprising strategy for a company specializing in perhaps the most digital technology ever created. This apparent contradiction reveals a profound truth: selecting blockchain as your technical specialization fundamentally dictates which growth trajectories will succeed.
In this newsletter, we'll unravel why this digital realm requires such an analog approach:
First, we'll examine why specialized blockchain expertise naturally dictates specific growth paths
Then, we'll explore how Neti Soft identifies and cultivates relationships with "whale" investors through face-to-face engagement
Next, we'll analyze the strategic partnerships that extend their reach globally
We'll reveal their proven approach to separating genuine innovators from hype merchants
Finally, we'll extract practical lessons on aligning technical expertise with appropriate growth trajectories
Many software houses falter precisely because they mismatch their chosen tech engine with inappropriate trajectories or attempt to define trajectories before solidly establishing their core competency. Neti's journey demonstrates the strategic power of getting this sequence right.
Note: As you might notice, I'm switching to English from now on. I made this decision to share my content with a broader global audience. Thanks for joining me on this exciting new chapter!
The Blockchain Paradox: Digital Realm, Analog Trust
Blockchain is unique. It's not just a tech stack for specific business cases; it has birthed entire new economies and investor types. This "new universe," as I call it, operates with different mechanics: smart contracts replacing traditional company structures, ultimate transparency, and decentralized data. Anonymity can make billionaires, and new risks demand unprecedented security.
This is the crucial paradox: in the most digitized universe we know, the purely online channel is often not the optimal way to build a trusted software agency business. When identity is fluid and capital immense, how do you verify a trustworthy partner? For Neti, the answer born from their deep expertise engine is: in-person engagement to build analog trust. This is why their team is so often on the road.
Neti's Engine: Deep Blockchain Expertise Fueling Specific Trajectories
Neti's core Growth Engine is their profound and specialized Blockchain technical expertise. This isn't just knowing the tech; it's understanding its evolving applications, its security intricacies, and its unique business implications. This engine then powers several key growth trajectories:
Trajectory 1: Cultivating the "Whales" through High-Trust Engagement
The blockchain space is home to "whales" – individuals holding significant crypto wealth, often early adopters or creators of new chains. These tech-savvy investors are cautious, value deep technical discussions, and prioritize personal relationships over conventional contracts or corporate structures.
Engine Application: Neti's deep expertise allows them to engage these whales on a technical peer level.
Trajectory Execution: This necessitates direct, often in-person interaction at global Blockchain hubs and events. Neti's recent presence at Next Block Expo in Warsaw, Consensus2025 in Toronto and FIL Dev Summit in Brussels isn't just about visibility; it's about the nuanced, trust-building conversations that their expertise engine enables with this specific persona. This is where the "travel" becomes a strategic imperative, not just a cost.
Trajectory 2: Strategic Partnerships: Becoming the Blockchain Arm for Other SHs
Large corporations, especially in fintech, are keen to tap into blockchain's capital but often lack the specialized internal knowledge. Their Innovation Directors frequently turn to their existing, trusted (often larger, generalist) software house partners.
Engine Application: Neti's specialized blockchain engine makes them an ideal, non-threatening partner for these larger SHs who need to deliver blockchain solutions without building the deep expertise themselves.
Trajectory Execution: Neti actively builds these SH-to-SH relationships. Their SODA award in the "Foreign Markets" category is a testament to their success in this collaborative approach, leveraging their core engine to extend their reach via partners.
Trajectory 3: Product Incubation as an Engine Output: Neti Shield
Innovation Directors also seek "bridge" solutions that connect the conventional business world to the blockchain universe. Platforms like Ripple, which focus on payments and digital assets for financial institutions, are prime examples.
Engine Application: Neti's deep technical expertise engine allows them not just to use platforms like Ripple, but to innovate on top of them.
Trajectory Execution: Their recent win at the Ripple hackathon (SwissHacks 2025) with ⋮netiShield, a product aimed at more secure, stablecoin transactions, is a powerful example. ⋮netiShield is now a second, distinct engine being incubated by Neti, born directly from the expertise of their primary blockchain engine. It potently demonstrates their capabilities, attracting clients looking for solutions, not just billable hours.
Good Guys and Bad Guys in the Blockchain World: How to Tell the Difference
The blockchain startup world has its "good guys" (genuine innovators) and "bad guys" (hype merchants). Both might seek SH collaboration.
Engine Application: Neti's deep understanding of blockchain's technical and economic realities (their "engine") helps them discern viable projects from scams.
Trajectory Execution: For "good guys" (often funded by crypto investors and wary of traditional contracts), Neti again leverages personal relationship-building. For "bad guys," their engine's expertise helps them identify red flags (e.g., undue hurry, disinterest in technical details) and avoid engagements that could damage their reputation or lead to financial loss.
The Engine Dictates the Trajectories
Neti Soft's journey with their blockchain Growth Engine illustrates a vital principle: choosing your core specialized engine (in their case, deep blockchain technical expertise) fundamentally defines the viable and effective growth trajectories. Their global travel, their partnerships, and the incubation of products like ⋮netiShield are not random activities; they are logical extensions and applications of their central engine, tailored to the unique demands of the blockchain market.
For any software house considering a tech specialization, Growth Engine, the lesson from Neti is clear: first, build an undeniably deep and specialized core competency. Then, and only then, meticulously choose the growth trajectories that best leverage that engine in your chosen market.
In my SH Growth Engine newsletter, I've analyzed various software houses and their growth strategies. Soon, I'll organise these insights into a comprehensive Growth Engine Radar for paid subscribers. Stay tuned—this valuable resource will be available next week!