Stop Selling Hours. Start Building High-Margin IP.
A playbook for founders of IT services companies who want to escape the ‘vendor trap’, catch their market ‘Tornado’, and transform into global IP-led leaders using the Karwatka Brothers Framework.
The Problem: The “Main Street” Trap
Most IT services companies hit a ceiling. You have top talent, you deliver complex projects, but your margins are stuck at 15-20%. You are trapped on “Main Street” fighting for clients, competing on hourly rates, and essentially renting out your best people to build someone else’s assets.
You are a vendor, not a partner.
I know this pain. I’ve spent 17 years in the trenches from technical delivery to serving as CEO of an agency exceeding $5M+ in annual revenue. I’ve seen the painful gap between “busy service firms” and “high-value tech companies.”
The difference isn’t working harder. It’s about changing the underlying engine.
This Substack, SHGrowth, is the blueprint for that transformation.
My Core Philosophy: Service to Product
I believe the best way to build a massive tech company today is not VC-funded gambling. It’s bootstrapping a product using service cashflow.
It’s about finding a technological or business “Tornado” (a rapidly growing market shift), using your service revenue to fund R&D, and emerging as the undisputed “Service Gorilla” – the market leader who owns the niche.
What You’ll Get Here
I divide my content into two clear streams: Strategy (The Why) and Execution (The How).
1. Free Subscribers Receive (The Strategy Letter):
Weekly Strategic Memos: Deep dives into the Karwatka Brothers Framework and the Tornado Test. I explain why you need to pivot and how to identify the right market opportunities.
Real-world Case Studies: Stories of companies showing exactly how they moved from pure services to lucrative IP-led businesses.
2. Paid Subscribers Unlock (The Fractional Advisory Program):
This is not just a newsletter. It is a mentorship and tooling program for founders.
1:1 Strategic Advisory: Monthly 45-min ad-hoc syncs and Quarterly deep-dive reviews with me. (Note: Guaranteed personal access is limited to the first 77 subscribers).
The Execution Playbook: Full access to proprietary IP tools: Tornado Test worksheets, “Leads in 10 Days” framework, plus legal & sales templates for building IP on your client’s budget.
Support & Network: Direct access via private Slack and active promotion of your business to my network on LinkedIn and Substack.
Who Is This For?
Founders of IT Services Companies who are tired of the “feast-or-famine” cycle.
Tech Leaders who want to build proprietary assets (IP) that increase company valuation by 10x.
Builders ready to make tough strategic choices to stop being a vendor and start being a global leader.
About Me
I’m Maciej Matt Gren.
Ex-CEO ($5M+ Agency), creator of the Tornado Test, and an operator who helps founders build high-margin IP businesses. My consulting is highly selective – this Substack is where I share my entire playbook and offer direct support.
Stop selling hours. Start building assets.
